Look, we don’t usually hit you twice in a month (unless you’re on our roster, of course), but for exceptional occasions, we’ll break the no-contact rule.

And well, this is one of those times.

By now, you’ve probably seen the flood of “Where to Find Me” posts and memes about a TikTok-less world—we hate to say it, but yes, the rumors are true.

The Supreme Court might approve a TikTok ban in the U.S. by January 19, 2025 (just 2 days from now!), if ByteDance, AKA TikTok’s parent company, doesn’t sell its U.S. assets. While nothing’s confirmed yet, it’s sparking serious “end-of-TikTok” energy online.

We’ve heard from some inside contacts that the ban is unlikely to happen—but as always, we’re staying cautious. Regardless of the outcome, this is a prime time to prepare, because the last thing you want is to be caught off guard.

Stay or go, to put all your eggs in TikTok’s basket is never the right move. And that goes for any singular platform. Here’s how to pivot fast, and secure what you’ve built for the immediate and long-term future:

Just like everyone else on TikTok right now, use trending formats to direct your audience to other platforms. A simple direct-to-camera message will do the job, but dramatic skits about switching to Reels are popping off for a reason. Why not go out strong with a message that nurtures your current fanbase and some? Popular comedic couple, Saskia and Christian, just took to their proven car format to announce their cross-platform plans.

Add a “Where to Find Me” carousel to your TikToks and pin it to your profile. Include links to Instagram, YouTube, and even your email list to make it seamless for new and old followers.

Trusting it aligns with your brand persona, hop on the conversation with a series of lighthearted, relatable posts (think: “POV: You’re packing your bags for Instagram Reels” or “When your entire personality has to fit into a 60-second YouTube Short”).

This lets you stay part of the cultural moment while prepping your audience for potential changes. If TikTok goes the distance, congratulations, you’ll have gained personality points. If it becomes a thing of the past, you’ll be glad to have tapped your follower base multiple times (don’t forget to utilize the caption for reiterating important details).

Don’t knock off the job just yet. Stick with your typical content creation schedule, and most importantly, stick to what’s working on TikTok right now—whether it’s tutorials, mini-vlogs, or reaction content. Even if TikTok’s future is uncertain, your backlog of content can easily transition to platforms like YouTube Shorts or Instagram Reels. If TikTok does cease to exist, there’s a good chance that formats once reserved for the app find a new home. Instagram Reels may finally catch up on its 2-3 week lag so far as trends are concerned. Our advice? Have your content ready to fly either way.

This is one of many fundamental lessons that should always be in your brand-building playbook. Building direct connections with your audience, whether through email newsletters, SMS lists, or private communities (like Discord), ensures that you stay in control of your relationship with them—no matter what platform shifts happen.

We mentioned above to keep creating TikTok content—true—but you should always be thinking about diversifying your formats in tandem. For example, YouTube’s longer-form formats allow you to expand on your TikTok ideas and provide more depth to your content. More depth to your content = more depth to the relationship with your followers (or consumers).

If you’re not already, test new content formats, like combining trending TikTok humor with educational or storytelling elements, for platform-agnostic appeal. This way, no matter where the conversation moves, you’re ready to move with it.

Keep an eye on rising apps like Clapper or smaller platforms gaining traction. Being an early adopter lets you establish yourself or your brand as a leader in new spaces—and it’s a strategy that will serve you regardless of TikTok’s future.

Experiment with short-form on Threads or Snapchat Spotlight, where video engagement is ramping up. Expanding your reach across different platforms ensures you’re never reliant on just one for accessing and nurturing your connection with your audience—this is just smart strategy for the long run.

Need a plan tailored to your goals? Hit reply and we’ll help you out.

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McKenzie Collins